সিগমা শক্তি
01. Challenge
Taojoo sells across an unusually wide range for a single shop: smart home devices sit beside cushions, table lamps, bathroom fittings and survival gear. A catalogue that broad is where most general stores fall apart. The homepage becomes a wall, and a shopper who wants one insect killer has to wade through furniture to reach it.
02. Approach
We built the storefront on WordPress and WooCommerce, with Elementor templates so the team can rearrange landing sections and seasonal promotions without a developer. The catalogue is organised into twelve departments, from smart electronics and smart home through home accessories, lighting, bathroom and safety gear, each with its own filtered listing, and prices run in Bangladeshi taka end to end, from the product card to the cart.The homepage is built as a set of department entry points rather than one long product dump, so the width of the range reads as choice instead of clutter, and a shopper lands one click from the section they came for.Product pages, search, cart and checkout were laid out mobile-first, which is where most of the traffic to a Bangladeshi store arrives, and the whole site is handed over with the admin training needed to add products, run offers and fulfil orders without calling us.
03. Result
The store is live and carries the largest catalogue of the twenty we have shipped, with the full range reachable from the homepage and each department maintaining its own promoted products. Taojoo runs it day to day themselves.
Portfolio Details
Created By:
ThemeHt
Category:
Branding
Timeframe:
March 02, 2024
Location:
5th Street, 21st Floor, New York, USA
